Yes, Sylvester Stallone is the latest major celebrity to hit the crowdfunding circuit. But it’s not his own project; he just stars in the film. The real man behind the campaign is Sly’s old buddy John Herzfeld. These guys are a pair. They were roommates in college, made a short western film using live ammo, appeared together in Cannonball! and Cobra and finally got to work together again recently on The Expendables (Herzfeld helmed the making of feature included on the DVD and Blu-ray). Now they’re united again with Reach Me, an ensemble drama we’d been tracking the casting of last fall. It turns out one of the main investors backed out during filming and now the post-production financing needs to come from pledges via Kickstarter. Reach Me doesn’t look too bad, and it does have an impressive cast (at least in size and B-level status) consisting of Stallone, Kelsey Grammar, Kyra Sedgwick, Tom Sizemore, Thomas Jane, Tom Berenger, Kevin Connolly, Cary Elwes, Danny Aiello, Terry Crews, Danny Trejo, Nelly, The Walking Dead‘s Lauren Cohan, True Blood‘s Ryan Kwanten and Frank Stallone. Herzfeld is no amateur, either. He’s the writer and director of 2 Days in the Valley and 15 Minutes, and his last major directorial gig was the 2007 Paul Walker movie Bobby Z. But don’t think just because he and his actors are all well-known that they could foot the bill among them. Let’s not forget, this is a job for that cast, not an act of charity.