Before the Beliebers come out in force, let’s preface this – if you are going to hit your local multiplex to check out Jon M. Chu’s upcoming Justin Bieber’s Believe, not only do you already know it, the film is probably already at the very top of your list for end-of-year movie-going and you might have already pre-purchased your ticket for the first available showing. Put simply – if you’re going to see Justin Bieber’s Believe, you are a fan of Justin Bieber, and no amount of marketing will noticeably lessen or increase your interest in the film. Conversely, if you are not a fan of Justin Bieber, no amount of marketing will noticeably lessen or increase your interest in the film. You’re just not going to go. A few posters and trailers are not going to change that. Music’s current crop of pop acts (and even some not-so-current, sorry, Jonas Brothers) has made big business of churning out concert docs that are one part actual concert footage, one part “documentary,” and three parts total hype. These are films that can make an upwards of $70m at the box office (Bieber and Chu’s previous concert doc, Justin Bieber: Never Say Never, tops the chart with a respectable $73m box office take) based on fan interest alone. They don’t need posters. And that’s probably why most of these things are so terrifically ugly.