Jeff Robinov

Once an actor reaches a certain level of success in the acting world, the next step up the ladder for them is usually to form a production company and start getting their name put on all of their films as producers. It’s kind of like how all of the biggest rappers have a clothing line. Not one to be outdone by rappers, British comedian/actor Russell Brand has his own company named Branded Films, and through it he will be co-producing his next starring vehicle, The President Stole My Girlfriend. Though this seems to be one of those movies with a fairly self-explanatory title, I’ll let Brand explain the film to you himself. When talking about the new movie to The Hollywood Reporter he said, “In this movie, the president steals the girlfriend of a sexy hippie—me, obviously. It was inspired by the night I naively invited [Warners president] Jeff Robinov for dinner.” Random zings to Jeff Robinov aside, The President Stole My Girlfriend was actually written by Matt Portenoy, who recently did a well liked re-write of the in-development Porky’s remake, and who is now making his first big sale with this script going to Brand and his new Warner Bros.-based company.

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There are at least a hundred million little green reasons not to make Green Lantern 2, but Warners is ignoring all of them. That’s as true now as it was after the film’s release. “We had a decent opening so we learned there is an audience,” Warners President Jeff Robinov told the LA Times. “To go forward we need to make it a little edgier and darker with more emphasis on action…. And we have to find a way to balance the time the movie spends in space versus on Earth.” Forget edgy and dark. Just make a good movie. Let Reynolds have fun, stop being so mopey, and make us care about what happens to him. What they really need is a script that doesn’t have the same lack of energy or second act problems. On the one hand, it’s a dangerous financial move that doesn’t earn much fan credit because the movie was so bland. On the other, as I’ve argued before, this is another chance to get it right. Warners already has a script from Green Lantern writers Greg Berlanti, Michael Green and Marc Guggenheim, although they may make significant changes to it or scrap it altogether. Regardless of what they choose, the lesson they have to learn is the same one that freshman college students taking their first class in screenwriting are about to learn this fall: how to tell a story. With any luck, the box office beating that the first film took will be […]

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Anyone, including me, that wrote about the downfall of the comic book trend was just proven dead wrong. Warners president  Jeff Robinov just took anyone curious about the future of comic book movies, asked them where the drugs were, and then shoved them face down into the gutter as rain water poured over their nose and mouth. Announcing a Batman reboot before cameras even start to roll on the current Batman film is a bold move. I’m still trying to wrap my cowl-less head around what it fully means, but there are at least four major shifts that just occurred, and they all affect movie goers.

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The LA Times did a big profile on new Warner Bros. president Jeff Robinov. They talk about a few things in it, from his managerial style to controversial decisions he has made such as passing on Slumdog Millionaire and refusing to work with David Fincher. But what is most interesting about the piece is that it slips in some pretty major news about the direction of Warner’s big, tentpole DC Comics properties. According to Rubinov, he wants both new Superman and Batman films to come out in 2012, and then he’s aiming for a Justice League movie to come out in 2013. There’s even mention of spinning off Flash and Wonder Woman films after that. We already know that the Superman movie is being overseen by Christopher Nolan and is going to be directed by Zack Snyder, and the Batman movie is Nolan’s next directorial effort The Dark Knight Rises, but will these be the same characters that appear in the Justice League movie? Superman doesn’t get a mention, so it seems like the answer for Snyder’s character is yes, but post Dark Knight Rises Batman will be getting a reboot. Much like with the Superman project, Robinov has gotten Nolan on board to oversee the character’s new direction. If you add in this year’s Green Lantern, it’s looking like Warner Bros. finally has the proper leadership in place to give Marvel’s recent spate of film adaptations a run for it’s money. With this news and the announcement of all […]

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What The Dark Knight Has Done: A New Direction at WB

In 2005 and 2006, after a long hiatus with their superhero franchises, Warner Bros. put their two most iconic heroes in the hands of two up-and-coming directors. Since then, the two franchises have gone in different directions, a fact that is finally teaching WB some hard lessons.

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