Jason Gould

Are you more likely to see a movie in the theater if it’s followed by an exclusive, live Q&A event featuring that movie’s stars? What if it’s free? What if the Q&A is only via satellite and only temporally but not locally exclusive, and so no possibility of autographs or hugs? What if you still have the chance to submit a question to a relatively reclusive living legend of screen and song, such as Barbra Streisand? What if her answer is that she smoked pot with Peter Sellers? “I was married to Elliot [Gould] and he was with Britt Ekland,” the actress said while being broadcast to viewers in 20 theaters nationwide following a sneak preview of her upcoming film, The Guilt Trip, “and the funny thing is that we went to a restaurant and we started to riff on, like, should we have steak ice cream? It was funny at the time. It’s not funny now, because you’re not high.” People were turned away from the AMC Barrett Commons outside Atlanta on Sunday for this national sneak preview. But that happens all the time with complimentary, invite-style advance screenings. It’s hard to be sure whether there was more interest in this particular film and this particular showing of it that wouldn’t otherwise be there simply because the show was to be followed by a live interview with Streisand and her co-star, Seth Rogen. In my experience at film festivals and special events in New York, I’ve found that the […]

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