If I were to call The Vampire Diaries stupid, I don’t think that too many people would be outraged or even ask me to explain why I had that opinion. Everyone would probably just assume that I wasn’t in to vampires or diaries or good-looking men with smoldering eyes and leave it at that. The show definitely has its fan base, and it’s a very devoted fan base, but it’s socially acceptable to not like The Vampire Diaries. Now, what if I were to call Mad Men stupid? The kind of inarticulate assessment that it’s perfectly OK to make when talking about The Vampire Diaries probably wouldn’t fly when talking about Matthew Weiner’s acclaimed drama (mainly because the show isn’t stupid and, even if it isn’t your cup of mid-afternoon booze, there are certain things about it that you have to concede—it’s thematically complex, well-written, pretty to look at, etc.). I happen to be a faithful Mad Men viewer but I know that there are people who find it painfully unwatchable and I also know that these people aren’t hillbillies (no offense to hillbillies) or unintelligent. Disliking a popular show is, of course, alienating—even when you’re steadfast in your opinion—but it’s also just incredibly frustrating; there’s a kind of emperor’s new clothes aspect to it where you’re left asking, what is it that I’m missing here?