IMAX cameras

Ever since James Cameron’s Avatar made an unheard of amount of money and wowed audiences with its visuals by shooting natively in the 3D format, nearly every big release we’ve seen since has tried to cash in on the craze by offering up a 3D version of itself. This has been going on for a few years though, and in showbiz time that might as well be a century. By all accounts the 3D craze is getting a bit long in the tooth, and it’s probably time for the next big trend to come along and replace it. What will that trend be? If a couple of reports that came out today are any indication, it’s going to be filming portions of your movie with IMAX cameras. The idea of filming select sequences of a film with IMAX cameras and charging customers a premium to experience the scope and clarity of the images on IMAX screens isn’t exactly a new one. Already Christopher Nolan’s The Dark Knight and Brad Bird’s Mission: Impossible – Ghost Protocol have used the technique to create unique visuals and score some impressive box office dollars. But, with dueling announcements that two new gigantic franchise films also intend to use this strategy, we might be seeing the birth of a full-on trend.

read more...
Twitter button
Facebook button
Google+ button
RSS feed

published: 04.20.2014
B+
published: 04.19.2014
A-
published: 04.19.2014
B+
published: 04.18.2014
C-

Listen to Junkfood Cinema
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
SXSW 2014
Game of Thrones reviews
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3