Harry Potter and the Order of the Phoenix

Hollywood

All this week, Film School Rejects presents a daily dose of our favorite articles from the archive. Originally published in September 2011, Ashe Cantrell pulls back the curtain on the Hollywood conspiracy machine… You may already be a film industry cynic. Maybe you think Hollywood is a barren wasteland, devoid of creativity and originality. Maybe you’re sick of seeing talented people get ignored and vapid hacks get splashed all over the trades. Maybe you’re tired of 3D everything and having to re-buy your movies every five to ten years. I’m not here to dissuade you of any of that. Hell no, I’m here to make it worse. Get ready, because this is some of the rottenest shit of which the film industry is capable. These are the things so terrible that Hollywood has to cover them up, lest God see their sin and smite them accordingly (and keep various government entities and lawyers off their backs, of course). If you still had any kind thoughts toward Hollywood, I suggest you prepare yourself for crushing disappointment. But first, I’d like to give a very huge shout out and thank you to writers C. Coville and Maxwell Yezpitelok for their help on this article. You guys are great! And now back to the shit storm, already in progress:

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In a move that would make Walt Disney cheer from his cryochamber, Warner Bros has announced they will halt all shipments of the Harry Potter films starting December 29th. Existing copies will be allowed to sell out, but once they’re gone the eight films will no longer be available for sale. Per Deadline Azkaban, WB is taking a page from the Disney playbook and pulling all eight films from circulation on that date. It doesn’t appear that they’ll actually remove unsold product from store shelves but instead will just stop shipping new orders. What’s interesting is that the final film in the franchise, Harry Potter and the Deathly Hallows Part 2, doesn’t hit shelves until November 11th, meaning it will only be available for six weeks before the moratorium starts. Obviously WB will flood stores with copies of the title, so no one should worry about not finding it for sale, but this window of availability is incredibly small for such a major title. Like Disney has done repeatedly with their animated titles, WB is hoping to increase demand for the franchise by decreasing the supply. My guess is next November will see a marketing blitz announcing special editions, box sets, and more available for a limited time only. There’s little chance this will backfire for the studio, but will it actually increase sales? Is the draw of the series the same as it is for classic Disney films like Dumbo and The Lion King? We’ll all find out next […]

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It turns out that being a wizard is actually really dangerous. This wasn’t what I signed up for. I just wanted to turn invisible and sneak into the witches’ locker room and stuff like that.

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