Sure, The Avengers being really awesome probably had a lot to do with the fact that it’s now the third most money-making movie of all time. But, more than that, the film probably has Marvel’s long term planning to thank for its extreme level of success. Instead of just making a movie about a team of superheroes, Marvel first introduced each member of the team in their own films, they dropped hints about the fact that they would all be coming together at some point, and, when it was all said and done, The Avengers finally premiered after six years of build-up and anticipation. That’s pretty unprecedented. Seeing as they own DC Comics, Warner Bros also has a fairly impressive stable of superheroes at their command. And they’ve even managed to leverage their properties into a bunch of successful animated television shows in the past. But, in recent years, the only character they’ve had any real success with in the live-action feature format is Batman. They’re not even close to doing something with DC’s premier superhero team, The Justice League, that could be on par with what Marvel did with The Avengers.