Female audience


Today in studies, science, and just a whole mess of numbers, the MPAA has released their annual Theatrical Market Statistics report, and the numbers show something that’s both quite heartening and deeply upsetting. Women, who make up 51% of the population (a very slim majority), are also the majority when it comes to actual movie-going (52%). Good news, right? Sure, but that consistent interest – and actual purchase power, as women are reportedly responsible for actually buying 50% of all movie tickets – doesn’t seem to have shifted what that majority audience is seeing, as Women and Hollywood reminds us that only 15% of films star women. But just because women are the majority in the audience but not on the actual screen, does that automatically mean they’re not getting to see the things they want to see? In short, does the majority of the movie audience want to see more women portrayed in their movies, or are they happy with how things are?

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published: 01.25.2015
published: 01.25.2015
published: 01.25.2015

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