In his latest blog post, Roger Ebert was plainspoken when remarking: “Unless we find an angel, our television program will go off the air at the end of its current season.” The reason, despite the show’s measured success? They can’t afford to make it anymore. It’s a simple (yet intractable) problem with an equally simple (yet harrowing) solution. Now, more than ever, Ebert Presents: At the Movies needs to do what public television and radio have been doing for decades – hold a fundraising drive. However, instead of setting up phone banks and interrupting our regularly scheduled programming to promise us a tote bag with our $100 donation, Ebert and the show need to step into the modern world of fundraising with Kickstarter.