It’s been my opinion for a while now that all-you-can-eat subscription services like Netflix are going to be a temporary thing with a limited window of success. Back when movie streaming was a minor thing aimed at a niche, tech savvy audience, it probably made sense for studios to sign deals with Netflix giving them access to their film libraries. Even five years ago high speed Internet wasn’t so ubiquitous, and if you wanted to stream something over the Internet, that pretty much meant you were streaming it to your computer monitor. But in today’s world of omnipresent wifi and apps that allow everyone to stream movies to smart TVs, video game consoles, app-enabled Blu-ray players, smart phones, and tablet computers, the entire game has changed. Now people can stream movies wherever they are, whenever they want. And they do… a lot. I think we’ve all seen that statistic floating around that 1/3 of all Internet traffic in the evenings comes from people streaming movies through Netflix. While I’m not in any position to prove that such a statistic is true, let’s just assume that it’s mostly true; that accounts for a huge amount of movie watching that ten years ago was being done through the more profitable to studios vehicle of DVD purchases and rentals.