DVD.com

Not too long ago Netflix announced that it was splitting its DVD/Blu-ray subscription service off from its streaming service and renaming it Qwikster. It was a move that everyone hated. Under this plan, customers who wanted to use both the streaming service and the DVD-by-mail service would now have to log in to two websites, pay two bills, and rate the movies they watch in two different places. It was a bad idea that would have inconvenienced a huge portion of the company’s customer base, and it also gave the impression that DVD subscribers were second class citizens who could expect less and less service for their money as time went on; so they killed it before it ever even launched. But the problems that the company were trying to solve by creating Qwikster still exist. Their disc rental service only exists in the U.S., and their streaming service is something that they want to expand all over the world. Most of their customers don’t do the DVD subscription, and have the streaming service only (they have 11.1mDVD subscribers and 21.6m streaming subscribers). This makes for a messy user experience when streaming only customers search their site and come up with results for movies that they can’t actually watch. Using Netflix.com is more confusing than it needs to be so that the company can continue to cater to an ever-shrinking group of customers located in the U.S. who are still renting discs. So the company is taking another crack at […]

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