Television-after-television had to happen at some point. Of course, television-like content that is exclusively available on the Internet isn’t anything new – webisodes have been a thing for quite some time now. What is new about Netflix’s House of Cards is the fact a program under the rubric of “quality television” – a category of prestige televisual entertainment established by HBO, Showtime, AMC, and some broadcast programs – has now been made available exclusively on the Internet. Not only is House of Cards exclusively on the Internet, but it’s only available via a single subscription outlet. Now that it’s premiered, what could its existence (and potential success) imply for the future of both television programming and what’s now expected of audiences? Furthermore, if a program exists independently of televisions altogether, what exactly do we consider to be “television” now? House of Cards has all the trappings of a heavily promoted HBO program. It’s got high production value, a name cast, and a well-known director at the helm. In other words, like anything from Luck to Boardwalk Empire, House of Cards has cinematic credentials: sleek, medium-shot-heavy cinematography, and marquee names like Kevin Spacey, Robin Wright, and David Fincher. It’s television tailor-made for the age of letterbox HD broadcasts and DVR. It just isn’t on television.