Doritos Crash the Super Bowl

Michael Bay Transformers

Owing to the sheer size of the event, the Doritos Crash the Super Bowl ad contest has become its own institution over 7 years. The annual contest (alongside a growing number of other venture filmmaking contests sponsored by companies) has created an opportunity for the aspiring to have their work shared on the largest stage possible while winning a stupid amount of money. Now, according to The Hollywood Reporter, the winner will also get to work with Michael Bay on Transformers 4.  The prized crew position has yet to be determined, so it could be Second Unit Director or Awesome Clean Up Crew Member, but either way it should prove to be a fantastic hands-on opportunity to work on a major film set. The official rules are on the contest’s Facebook Page along with past winners to give you an idea of what they might be looking for. Although this announcement just caused an automatic rise of EPS (explosions per second) in the entries, I’m looking forward to the intimate, subtle look at the emotional subtext Doritos can provide (but this should win for subversiveness alone).


This month we’ve partnered up with Doritos to help get the word out on their Crash the Super Bowl: Hollywood Edition contest. Sure, it’s all part of an elaborate and decidedly red-colored advertising campaign, but there’s also something else at work: the chance for an aspiring filmmaker (we’re told a few of those visit this site) to win a million dollars and the career opportunity of a lifetime. Even if Doritos wasn’t helping us keep the lights on around here, we’d still think that was a pretty neat contest. Either way, we think you should know about it. So here’s some info… Think you can make your own great Super Bowl commercial? Well, Doritos wants to give you a shot to do it. All you have to do is make and submit a killer Super Bowl spot, be funnier than some of Hollywood’s best and brightest, and all the fame and fortune of filmmaking could be yours. Well, for the most part.

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published: 12.23.2014
published: 12.22.2014
published: 12.19.2014

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