DirecTV

2012_Rogue_Office_Comp_2314_M4R

Most of us don’t remember the days when there were only three television channels (ABC, CBS, and NBC) producing a limited amount of programming. We grew up in the age of cable television with a new channel popping up every few months and more and more new programming available at the click of a remote control button. And just when we thought we couldn’t get any more cable channels, companies like Hulu and Netflix have thrown their hats into the original programming ring with shows like the former’s Fresh Meat and Prisoners of War and the latter’s House of Cards. Now DirecTV is getting in on the action with their first original show, Rogue, premiering next week on DirecTV’s Audience Network. Rogue tells the story of undercover cop Grace (Thandie Newton) who goes — ahem — rogue to dive deeper into the world of organized crime in order to avenge her son. I spoke with the show’s composer, Jeff Toyne, about his musical vision for the show, what is was like to watch that vision come to life, and the process of working outside the constraints of standard network television.

read more...

Giving movies limited theatrical runs alongside a day-and-date Video On Demand release is becoming more and more popular in our current landscape of digital media. We’ve never seen a big movie that has high hopes of pulling in huge box office dollars take the risk, but it seems like a strategy that’s been working out well for smaller budget arthouse and genre films. The latest movie to make such a deal is probably the one with the most star power to ever take the VOD plunge. Deadline Peekskill is reporting that Mel Gibson’s upcoming Get the Gringo (formerly known as How I Spent My Summer Vacation), a Mexico-set action film that he both stars in and financed through his Icon Productions, has signed a deal with 20th Century Fox Home Entertainment and DirecTV for its release and promotion. This deal is unique in that the movie will be available exclusively on DirecTV for a period, with wider VOD options coming later in the year. The film is set to hit DirecTV customers on May 1, the same day that it will be screening in at least 10 markets alongside a Gibson Q&A taking place in an Austin theater.

read more...

Culture Warrior

Last week, we explored the concept of shoving products into movies, but there’s an equal and opposite marketing method where movies are shoved into product commercials – especially if the character is an iconic one. There’s a distinction to be made here about the difference between celebrities endorsing colognes and fictional characters doing it, although the line can definitely be blurred. Movie star endorsements are as old as the medium, whether it’s Buster Keaton slugging out the chalk for Simon Pure Beer, Charles Bronson going overboard with his self-sprinkling of Mandom, Arnold Schwarzenegger scream-laughing for a Japanese energy drink, or Abraham Lincoln selling us churros. And that doesn’t include all the normal, run-of-the-mill advertising where an actress loves a brand of make-up or a wrestler loves beef jerky. A human being selling out is one thing, but there’s something especially heinous about a character being used to market a product because it’s an element of art forced into a square hole of commercialism. Oftentimes its done without the creator’s consent (or consent is contractually taken away from the starting block). In most cases, the original actor doesn’t even have to be involved (for better or worse), especially if there’s a costume involved. In its rawest form, it’s the uglification of something we love. This list is light-years away from being complete, but it hopefully shows a well-rounded view of different types of movie characters in commercials throughout a few different time periods.

read more...
Twitter button
Facebook button
Google+ button
RSS feed

published: 12.23.2014
B+
published: 12.22.2014
C-
published: 12.19.2014
A-


Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3