The news flicks by without raising any bells – of course Sony is making a concert film to showcase the world’s (current) biggest boy band, One Direction. Of course this film will be in 3D and of course it will open on a holiday weekend (on August 30, 2013, just in time for Labor Day, as it were). And of course this film will be directed by Morgan Spurlock. Wait, what? Yet, as insane as this news might be at first blush (and, we’ll admit, we stared at its announcing press release slack-jawed for at least ten minutes), it’s hard to deny that Spurlock’s Super-Size Me and Where in the World is Osama bin Laden? days are long over. Spurlock’s work has rarely been close to truly “hard-hitting” (who among us has not eaten McDonald’s for weeks at a time? let you cast the first stone), but his films have steadily been declining in terms of seriousness and and wide-ranging import for quite some time, shrinking his audience to nothing short of niche levels (Comic-Con Episode IV: A Fan’s Hope didn’t even break the bank for either Comic-Con or Star Wars fans). Why not direct something guaranteed to bring out screaming, poster-shaking teenagers eager to spend their almighty dollars? In short, why not direct a One Direction 3D concert film?