Commercialism

Culture Warrior

We often don’t think of commercials as having authorship, at least not in the same way we think of movies. Commercials are created by advertising companies, by focus groups, by strategists; not by “artists.” But while the purpose of a 30-second ad may on the surface differ from the motive of a feature length film (though not always), both are media assembled through a particular economy of storytelling devices and are made often by a collaborative company of individuals. But commercials don’t often contain credit sequences, and thus the phenomenology of its making is cloaked and the personalities who made it unconsidered. The focus is on the product being sold, not the creative team selling it. So it can be surprising to find out that well-respected, top-tier, artistic filmmakers often direct commercials. Sure, many filmmakers regularly make commercials as a more lucrative and less time-consuming alternative to feature filmmaking, and there are many visual artists who have honed an ability to express their personality in various media forms, but a surprising number of supposedly cinema-specific auteurs make commercials, despite a lack of apparent monetary need or professional benefit. This subject came to my attention recently because of a series of articles on Slate last week by David Haglund about the oeuvre of the Coen brothers that included the filmmaking duo’s commercials in considering their larger cinematic contribution. It’s an interesting way to view a filmmaker’s career, for it forces you to look for their identifying traits and revisited themes via […]

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This week, on a very special episode of Reject Radio, Jake Gyllenhaal ends up appearing in almost every segment randomly. Him as a topic. He doesn’t actually appear on the show.

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The Bobs

If you missed our conversation from yesterday, that trailer description went over your head. But what we’re talking about is corporations making movies. Not just being sponsors, no, we’re talking about big wigs writing, directing, and producing movies.

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