Catch Phrases

A Good Day to Die Hard Teaser

Though the atrocities committed by Len Wiseman’s installment in the Die Hard franchise, Live Free or Die Hard, were myriad, perhaps none was more grievous than its pussification of John McClane’s catch phrase, “Yippee ki-yay, motherfucker,” to the coy and no less offensive, “Yippee ki-yay, *gunshot noise*,” so that what should have been a hard R-rated action movie could get a PG-13 rating and play to an audience of teenyboppers who probably don’t even know what a Die Hard is. The first trailer for this fifth installment in the Die Hard franchise, director John Moore’s A Good Day to Die Hard, didn’t give us any indication as to whether or not the real version of McClane’s catch phrase would be reinstated in this film—instead it was just an adrenaline pumping mishmash of guns shooting, things exploding, and women undressing; which is fine and all, but doesn’t give us much to go by when judging how this film is going to differ from its predecessors. This international trailer for the film, along with a poster that was debuted by Entertainment Weekly, give us a little bit more of an idea of what to expect, however, and not all of it is good. This trailer gives us a little bit more plot (it becomes clear that McClane has traveled to Moscow to get his son out of some kind of trouble), it gives us a little bit more McClane dialogue (it turns out he’s still gruff and put upon), and it even […]

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Junkfood Cinema

Welcome back to Junkfood Cinema; we will not go quietly into the night. You are about to read one of the worst internet columns in the history of mankind. No longer consumed by our petty need for legitimately good films, we here at Junkfood Cinema are united by our common interest in the utterly schlocky. First we will examine how the chosen film has earned its freedom from the tyranny of nuance and the oppression of critical measures of quality. We will then triumphantly raise our voices to proclaim what it is about the film that allows it to survive total annihilation and win not only the day, but our hearts as well. Finally, we will pair the film with an appropriately themed snack food item in order to prove that our waistlines will not vanish without a fight. Today we celebrate Roland Emmerich’s Independence Day!

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It might just be the mist of the weekend still fogging up my mind, but there are a few things awfully confusing about the saggy cloud of Arnold Schwarzenegger looming over Hollywood and threatening to rain down madness once again. Precipitation references aside, the last action hero has now publicly stated that he’s going to step back into the world of acting (and anyone who claims what he does is somehow less than hasn’t seen or cried at Kindergarten Cop, and obviously can’t be trusted). It’s kind of a cool idea. Schwarzenegger has impeccable charisma, he’s a veteran at the game, and he generally picks solid projects. But there are still some head-scratching loose ends here.

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From where I’m sitting, this internet meme of throwing together the same quote one hundred times in a single clip began with Sawyer (Josh Holloway) from Lost and his catch-phrase, “son of a bitch.” Now it’s branching out into cross-platform, cross-property clip mashing for phrases that permeate entire genres.

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