CASTELLO CAVALCANTI

Castello Cavalcanti

Why Watch? Dismissing the Prada connection (and the ramifications therein), this is another flashy stylesplosion from Wes Anderson starring (who else?) Jason Schwartzman and the color yellow. Unsurprisingly, the Amacord-inspired short didn’t have money in the budget for a plot, although it earns some heartwarming fuel by cribbing from the Cars storyline, and seeing Anderson blend Fellini’s idiosyncratic sentimentality with Pixar’s least-liked series is worth the price of admission. Plus, the colors! The richness! Visually sumptuous and exact as usual, but let’s not pretend you read this after seeing Anderson’s name. You were either in or out in that instance. As for me, I’m in.

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garth

Once upon a time, any artist who took money in order to hock product for some sort of corporate entity was widely considered to be a sell-out and a shill by the cultural elite. There was a shame in lending your talents to an advertisement or allowing an outside interest to have a say in your work. A shame that led to things like Wayne’s World mocking the rampant product placement that goes on in much of studio filmmaking, or A-list actors appearing in TV commercials in Japan, because the payday on those things is too good to pass up, but they know that they’d have their status as a celebrity diminished if they appeared in ads that ran in the US. On the other hand, in a world where the people who make our entertainment are increasingly unable to make a profit from their work due to things like online pirating, dwindling ticket sales in theaters, all-you-can-watch subscription services, and DVR devices that allow consumers to skip through commercials, we’re rapidly entering a reality where filmmakers are going to have to find new ways to keep the things that they make profitable, and it’s likely they’re going to turn to corporate interests to get that little boost of income needed to keep television series and feature films out of the red and in the black. As the interests of art and products merge, soon we could reach a point of singularity where we can’t even tell the difference between […]

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