Boycotts

As those who follow the film industry closely might already know, Buffy the Vampire Slayer creator Joss Whedon released a passion project earlier this summer that went by the name of The Avengers. It was a fairly popular film, playing in over four thousand theaters, breaking a bunch of box office records, and making $1,461,891,916 worldwide to date. That’s not to say that it was a complete success though. It still hasn’t broken every box office record, it still hasn’t made all of the money…and now it may never get to because of a cocky young upstart named Mike Birbiglia. You may have heard of Birbiglia before: he’s a stand-up comedian, a writer, and a radio personality who has turned his memoirs entitled “Sleepwalk With Me” into a modestly budgeted indie film that will be given a limited release with minimal promotion. Enough promotion that it’s likely to ruin Whedon’s chances at being declared King of Hollywood though. As the Avengers director explains in this video, Sleepwalk With Me was only supposed to open on thirty-some screens originally, but due to a dogged campaign by Birbiglia and his dangerous, cult-like following, it’s now set to open on over 80. Simply put, this will help push The Avengers out of some of the 500 or so theaters it’s still playing in, and effectively take food out of the mouths of Joss Whedon’s (myriad) children.

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