Box Office Results

Can you hear it? Out there in the distance, on a cold crag of rock with the wind whipping at its monstrous back is a marketing department VP howling at the empty night. Battleship – in all of its $209m budget plus probably $200m more in marketing – was hoping for the kind of win at the box office that would signal the go-ahead for two more movies and the trappings that come with franchises. It did not succeed. As proof that sticking feathers up your butt and calling yourself a chicken doesn’t work, the Peter Berg-directed pile of messy noises made a paltry $25m this weekend, coming in at #2. A fitting, metaphorical place. It’s not surprising that The Avengers ended up back in the top spot, this time earning another $55m – bringing its domestic take closer to the half-billion mark and making its grand total right at $1.8b (with a b).

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The Reject Report - Large

Mark Wahlberg stared the Beast, the whole IMF team, and Dolly Parton down, and he told them to all say hi to their mothers for him. Contraband surprised everyone who thought Disney was just cashing in on easy blockbuster numbers with their 3D re-releases, and the action drama ended up taking the top spot by a nice sized margin. It’s not Wahlberg’s biggest opening to day. Far from it. But Contraband was able to serve up a number that is considered sizable especially considering its mid-January release. It also is a reasonable opening as a vehicle for Wahlberg, who has only had four films in his career open higher than $30m, The Happening ($30.5m opening), The Other Guys ($35.5m opening), The Perfect Storm ($41.3m opening), and Planet of the Apes ($68.5m opening). Needless to say, all four of those films were summer releases. While Disney didn’t match the success they had with The Lion King‘s re-release in 3-D, they did pull in some expected and flattering numbers this weekend with Beauty and the Beast. At this point, they’re just covering the conversion and re-release cost, so most of the $18.4m it made this weekend is icing on top of an already well-made cake. Disney has many more well-made cakes lined up to get their own layers of sweet stuff with Finding Nemo next up in September this year. Also, in the long run of things, Beauty and the Beast is sure to continue pulling in remarkable numbers all throughout its […]

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The Reject Report

Out of all the family movies that were marketed towards reuniting families across America this weekend, and it’s the Twilight movie that came out on top once again. I can’t say I’m shocked, though. Only in its second weekend, Breaking Dawn – Part 1 dropped 69.8% from three-day weekend to three-day weekend. But its take last weekend was so huge that hardly any film could compete with it, even with such a massive drop. That level of drop wasn’t a shocker, either, seeing as how New Moon dropped 70% upon its release in November of 2009. As it stands, Breaking Dawn – Part 1 is still in third place among overall domestic gross for the Twilight franchise, ahead of the first film and about $80m away from either New Moon or Eclipse. With a reported budget of $110 – nearly double the cost of Eclipse, the second most expensive film in the series – you would think Summit Entertainment is thankful that the series is headed towards its end. Still, you have to look at worldwide box office, and Breaking Dawn – Part 1 is running smoothly with $488.8m overall. It’s still a solid investment, and Breaking Dawn – Part 2 will only be putting more and more dollars in Summit’s coffers. The Muppets had fine footing over the weekend, too, even better when you factor in their 5-day total. It’s not quite the $65.2m The Muppet Movie pulled in total domestic in 1979. Of course, with inflation adjustment, The Muppet […]

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The Reject Report

The superlatives keep on being used in connection to The Dark Knight, which continues to set one record after another at the box office.

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The Reject Report: July 18

Holy box-office, Batman! Yes, I just could not resist using that hokey line to begin this box office edition of the Reject Report, but I couldn’t help it.

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Well, it’s rare for me to get one right these days, but Beowulf was the winner at the box office this weekend.

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