Beauty and the Beast 3D

The Reject Report - Large

Not to be confused with Reject Report, The White, which is what happens after we do battle with the Balrog. Reject Report, The White is never NEVER wrong. But in our current form we have to take into account things like star power and demographics and mass appeal, the kinds of aspects that go into making a film financially successful. This week sees three new movies wanting that success and one Oscar contender expanding to wide release. Liam Neeson fights wolves, Sam Worthington faces a ledge, and Katherine Heigl takes on…money, I guess. I’m not really sure. Only one of these movies can be the victor while the other two scrounge for scraps to make up $10-15m. Not even worth the effort really. It’s the Reject Report, and you shall not pass. Okay, now you can pass. Go ahead.

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The Reject Report - Large

Not really sure how old time is, but this report is full of beauties, beasts, drug lords, and Queen Latifah. It’s the Reject Report, where we dive into the box office and sort out how much cash goes to which movies. Three films hit this week – two new and one re-release in 3D – each offering their own, diverse form of entertainment. Each film has its own strengths to pull in as much box office change as it can possibly get. While new films will be making their own money, it could very well be the Disney classic that takes the proverbial cake. And who’s going to contend with the Beast, really? The dude kicked Gaston’s ass.

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If you look at the box office numbers that Disney’s 3D re-release of The Lion King did not too long ago, it’s clear that there is more than a little interest out there for seeing some of the studio’s classic efforts being once again released on the big screen. So Beauty and the Beast 3D probably doesn’t need any assistance when it comes to drawing families to the theaters. Regardless, an announcement that Walt Disney Pictures made today confirms that it’s going to get some heavyweight help whether it needs it or not. Disney’s animation department has hit a bit of a slump in the last decade, not being able to recreate the magic of its classic releases or its second golden age that came in the 90s; but one film that has bucked the trend of disappointment and gone on to become quite a success is the studio’s retelling of the Rapunzel legend Tangled. The film was a success financially, praised critically, and I myself know a two-year-old little girl who watches it about three times a day. So she and millions of other little kids will undoubtedly be thrilled to hear that an animated short, Tangled Ever After, is going to be released in front of Beauty and the Beast 3D come January 13th.

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