By this point you couldn’t have avoided it: something terrible happened in a movie theater in Aurora, Colorado. A masked gunman burst into a midnight showing of The Dark Knight Rises and fired into the crowd, killing twelve and wounding scores more. As this is the internet and the modern era of thinking (that is, think less, say more), the webisphere was immediately abuzz with a flourish of articles, tweets, and Facebook posts running the gamut from respectable (condolences to families) to unnecessary (political rhetoric) to stupid (generally, again, politics) and, worst of all, to fear mongering. It is not enough to report on anything these days, whether it’s box office or a tragic event. No, these things must be milked and trussed up and trotted out, clad in hyperbolic statements and paraded around to get hits. Everything must first be related to the self and then shown to the world. If people still aren’t reading, then scare them. Go too far. Don’t think, react. Well, that’s bullshit.