Atlas Shrugged Part 3

Atlas Distribution Company

Unless you’re a diehard Libertarian or the ghost of Ayn Rand herself back from the great beyond come to haunt us all in the spookiest of fashions, you probably haven’t spent that much time paying attention to the Atlas Shrugged film trilogy. If you’re suddenly inspired to trek to the theater and explore the role of man’s mind in existence, the third and final installment of the series — which attempts to answer the all-important question of “Who is John Galt?” — has arrived. The first trailer for the aptly titled Atlas Shrugged: Who Is John Galt?, directed by James Manera and written by Manera and Harmon Kaslow, promises epic romance, war and all the Ron Paul the silver screen can handle. It’s somewhat of a miracle that the film even exists. After Atlas Shrugged: Part I was a bonafide flop, only managing to bring in lukewarm $4.6 million at the box office, its sequel, Atlas Shrugged II: The Strike managed to perform even worse, grossing a meager $3.3 million. In a move that would definitely make Ayn Rand spin in her grave, a kickstarter campaign was started in order to secure funding for this third film. The Kickstarter aimed for a goal of $250,000 and surpassed with with the help of  3,554 backers to the tune of $446,907. Check out the new trailer below.

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Atlas Shrugged 3 Kickstarter

This one might be taken down since Kickstarter forbids projects to use it strictly for publicity, but while it’s up, the campaign for Atlas Shrugged Part 3 provides a lot of ironic joy. Although I can’t really tell if it’s ironic or not. Is it unintentional symmetry when a movie about self-reliance goes asking for handouts? Or is it merely straight-forward comedy when a film series about trusting the marketplace is fiercely batted down into tax write-off zone yet continues not to hear the message? Those are difficult questions to parse, but the one sure thing is that it’s fascinating to watch a movie production admit to trolling its detractors while trolling its detractors. They are aching to be aggressively, negatively supported all the way to the bank. I’m curious to see if it works (even though it won’t). To wit, here’s why the team behind Atlas Shrugged Part 3 says they need crowdfunding:

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Early yesterday, the LA Times blog released quotes from Atlas Shrugged Part 1 writer/producer John Aglialoro which indicated that he was throwing in the towel on making Part 2 and Part 3. The reason, of course, was that the film just didn’t make its money back. Aglialoro spent a reported $10m of his own cash on the production, and a second week drop off hurt the independent flick considerably. The movie has currently only made $3.2m at the box office. It started with an impressive per screen average, but as with other films which zero in on an audience, everyone who wanted to see the movie saw it opening weekend. The numbers dropped, and an expansion was scrapped. Aglialoro very specifically blames critics and what he believes is a collective “fear of Ayn Rand” amongst them for the movie’s failings. So much for personal responsibility. However, it’s his ire and hatred of the critical response that has caused an about-face. Aglialoro now claims that, while he was once defeated, he now stands ready to proceed with making Atlas Shrugged Part 2 and Part 3. Like all misunderstood artists, he should.

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