Atlas Shrugged Part 3

Atlas Shrugged 3 Kickstarter

This one might be taken down since Kickstarter forbids projects to use it strictly for publicity, but while it’s up, the campaign for Atlas Shrugged Part 3 provides a lot of ironic joy. Although I can’t really tell if it’s ironic or not. Is it unintentional symmetry when a movie about self-reliance goes asking for handouts? Or is it merely straight-forward comedy when a film series about trusting the marketplace is fiercely batted down into tax write-off zone yet continues not to hear the message? Those are difficult questions to parse, but the one sure thing is that it’s fascinating to watch a movie production admit to trolling its detractors while trolling its detractors. They are aching to be aggressively, negatively supported all the way to the bank. I’m curious to see if it works (even though it won’t). To wit, here’s why the team behind Atlas Shrugged Part 3 says they need crowdfunding:


Early yesterday, the LA Times blog released quotes from Atlas Shrugged Part 1 writer/producer John Aglialoro which indicated that he was throwing in the towel on making Part 2 and Part 3. The reason, of course, was that the film just didn’t make its money back. Aglialoro spent a reported $10m of his own cash on the production, and a second week drop off hurt the independent flick considerably. The movie has currently only made $3.2m at the box office. It started with an impressive per screen average, but as with other films which zero in on an audience, everyone who wanted to see the movie saw it opening weekend. The numbers dropped, and an expansion was scrapped. Aglialoro very specifically blames critics and what he believes is a collective “fear of Ayn Rand” amongst them for the movie’s failings. So much for personal responsibility. However, it’s his ire and hatred of the critical response that has caused an about-face. Aglialoro now claims that, while he was once defeated, he now stands ready to proceed with making Atlas Shrugged Part 2 and Part 3. Like all misunderstood artists, he should.

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