Arclight Cinemas

Boiling Point

I’m not afraid of a little capitalism. Hey, we all embrace it, working every day for the man in the city, or stealing shit. Unless you’re high on bath salts and living off the faces of hobos, you need money. People who have money want more money. Money makes the world go round. When people don’t make the money they think they deserve, or the money they want, or they just think that more money would be better, they complain about it. Hollywood is full of whiny babies, whether it’s studios, actors, directors, or theater  chains. They’re all obsessing over money. There are at least a dozen different boiling points that could be about money and who’s crying the most, but this one points the finger at the theater chains.

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Earlier this week, Deadline Wherever reported that during a panel at CinemaCon, exhibitors discussed the option of allowing patrons to text during films. It was pitched as an attempt to attract younger audiences to the theaters, even though it doesn’t actually address the reason (price of films, quality of the home video experience and rampant online piracy) why teens and college students don’t go to the movies as much as they did in the 70s and 80s. At Film School Rejects, we support a staunch no-texting policy (and no tweeting, Facebooking, web surfing, Wikipediaing, playing of Angry Birds or Fruit Ninja) at all theaters. However, instead of pointing out the fallacies of this idiotic suggestion, we’re taking a look into the future. Here is a possible timeline of what might happen were texting allowed in movie theaters. Gird your loins and enjoy this cautionary tale from Cole Abaius and Kevin Carr.

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Boiling Point

Recently at CinemaCon, Amy Miles, the chief executive officer of Regal Entertainment, birthed the idea that movie theaters should maybe consider allowing texting at certain types of movies – basically movies that asshole teens would most likely be seeing. With great and obvious reasons, everyone got up in a tiff over the statement. Tim League, CEO of the Alamo Drafthouse Cinema, which has a famously hard-line stance against phone usage during screenings, responded appropriately: “Over my dead body will I introduce texting into the movie theater.” Granted, if you text during a movie, you’re an asshole, but is it really the worst thing in the world?

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Boiling Point

When I first moved to Los Angeles, I was blown away with the Arclight theater in Hollywood on Sunset Boulevard. Amazing screens, great picture and sound, no commercials, limited trailers, and something novel to me: assigned seating. You could either show up and select your seats or, the way we roll in a post Year-Two-Thousaaaaand world, on the internet. And it was good. I could decide to see a movie on say, Thursday, buy tickets for Friday night, show up 5 minutes before the film started and have a good time. It became the only way to see movies for me. No getting to the theater early to stand in line to make sure I got good seats. I could just buy them early. All it took was a little forethought. In fact it was such a good idea and became so popular in LA that a lot of our theaters are reserved seating. And that’s kind of a bad thing.

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culturewarrior-cinemagoing

This week’s Culture Warrior takes a look at three great American cities and their equally great cultures of movie nerd-dom.

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Village Roadshow Gold Class Theater

By now, since we can only imagine that since you are an astute fan of film who ravages the halls of the interwebs daily to find the most interesting movie news and tidbits, that you have heard of this new “luxury” movie theater chain that plans to charge upwards of $35 per ticket in exchange for some world-class amenities. It makes us curious: What is your ultimate movie theater experience?

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