Andy Rendich

There was a brief period where Netflix worked so well that it was like magic. For a small fee you could consume as many movies as you wanted from a gigantic library, through DVDs sent back and forth in the mail between you and the service. Then the company launched their Watch Instantly service, and suddenly you could watch a portion of their library even more easily by streaming them right from the website. At first that was a free option, built right into your subscription, but eventually the pricing structures switched around so that you were paying a bit for both. Not a problem, Netflix was still a near magical service that allowed film enthusiasts, even those who lived in the country and not in cultural epicenters, greater access to more movies than they’ve ever had in their lives. Eventually use of Watch Instantly exploded, it was a hugely popular service that had lower overhead costs than shipping DVDs through mail, Netflix seemed to have two huge cash cows in their hands. But that’s where the problems started.

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