Andrew Morgan

Yes No Yes Yes Go

This is a bit of genius. Disrupting the disruption. Although sites like Indiegogo are normally used to raise front-end money based on potential, filmmaker Andrew Morgan is using the platform to sell a finished product. He’s releasing his documentary/fiction blend Yes No Yes Yes Go via the crowdfunding site at $1 for a 720p download, $5 for a 1080p and $20 for a DVD. There are other options as well. Your enticement to donate is instant access to the movie itself. As of now, Yes No Yes Yes Go has scored a little over $600 (and they’ll give around $72 of that to Indiegogo and to credit card processing), but it’s unclear how it would have done on something more traditional like iTunes. And, yes, we’re now considering iTunes as a more traditional indie distribution method. Flipping a crowdfunding site’s intended use to find an audience for a finished film hasn’t been done nearly enough to draw any real conclusions about success or failure, but it’s still a very inventive move. The potential is gut-level obvious, but the percentages going back to the site seem more than a bit prohibitive (unless you gamble on a fixed funding goal instead of playing it safe with a flex fund). That is, of course, if you have any other options available to distribute your work. Which is partially why there’s a kind of admirable directness to all of this. Crowdfunding is an excellent new tool, but here Morgan is essentially using it as a storefront to show […]

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