If you don’t know of Steve Coogan from anywhere else, chances are you’ll at least know him as one of the stars of Michael Winterbottom’s BBC miniseries-turned-U.S. film release, The Trip. The scene from that one where he and Rob Brydon battle with dueling impressions of Michael Caine kind of went viral. Coogan has been a big name in the UK for quite a while, though, and largely because of his portrayal of Alan Partridge, a faux media personality who Coogan has portrayed in several different BBC series. Think of Partridge as being sort of like Garry Shandling performing as Larry Sanders but with quite a bit of the smugness of Ricky Gervais thrown in. He is British, after all. Well, it turns out the Partridge character has become so long-lived and beloved that the inevitable has happened: they’ve made an Alan Partridge movie. As a matter of fact, they’ve made an Alan Partridge movie called Alan Partridge is in Alpha Papa. How did they come up with such a ridiculous title? You’re in luck! The film’s new teaser trailer is about that very thing.