6 Miranda Drive

Lionsgate is trying out a radical new approach to making movies – one in which you don’t spend a bajillion dollars producing, distributing, and advertising every film. Their new initiative, which focuses on what they’re calling microbudget films, is set to start releasing 10 films a year that all cost under 2 million dollars to produce. Seeing as the normal practice seems to have become releasing one film that costs 200 million to produce, you can see how this is such a change of pace for the industry. Lionsgate executive Joe Drake explained the strategy, “Microbudget films involve minimal overhead and very little risk, but a potentially high reward. This initiative allows us to add another layer to our slate of movies that work both financially and creatively.” That doesn’t seem so hard to figure out, make more movies for less money and each one becomes less of a risk, and you have more chances for something to hit big and recoup all your money. I sincerely hope it works out. The first three films to be produced under the initiative have been announced. The first is called Rapturepalooza, a comedy set after the religious apocalypse. It’s being directed by Paul Middleditch, written by Chris Matheson, and has Craig Robinson set to star. They refer to it as Zombieland meets The Big Lebowski in the press release, but that sounds too good to be true. If I was trying to sell movies that’s probably how I would describe everything. The […]

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published: 12.23.2014
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published: 12.22.2014
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published: 12.19.2014
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