3D has long been a viable tool in the filmmaker’s arsenal. Sure, it’s not a particularly awesome tool, but it can be a fun tool. My first theatrical experience was a neat showing of Night of the Living Dead 3D. I later really appreciated the in your face fun of My Bloody Valentine 3D. I mean, if you’re going to do something, you might as well do it, right? Plenty of people hate 3D and await its demise. I have never been one of them, but I’m slowly leaning their direction. I’ve previously said that one key to 3D remaining viable is to ditch the gigantic, heavy glasses – that’s still imperative. I hate those things. But really, I think 3D has to get more aggressive and in your face to justify the film being in 3D. I can’t get behind the sentiment that the 3D in Prometheus was good or added more to the experience. The 3D in Prometheus was unobtrusive. I think people liked it merely because it didn’t detract from the experience. Is the lack of failure the new marker of success? Not in my book. What does adding 3D do if you’re not going to exploit the technology?