3D Filmmaking

Boiling Point

3D has long been a viable tool in the filmmaker’s arsenal. Sure, it’s not a particularly awesome tool, but it can be a fun tool. My first theatrical experience was a neat showing of Night of the Living Dead 3D. I later really appreciated the in your face fun of My Bloody Valentine 3D. I mean, if you’re going to do something, you might as well do it, right? Plenty of people hate 3D and await its demise. I have never been one of them, but I’m slowly leaning their direction. I’ve previously said that one key to 3D remaining viable is to ditch the gigantic, heavy glasses – that’s still imperative. I hate those things. But really, I think 3D has to get more aggressive and in your face to justify the film being in 3D. I can’t get behind the sentiment that the 3D in Prometheus was good or added more to the experience. The 3D in Prometheus was unobtrusive. I think people liked it merely because it didn’t detract from the experience. Is the lack of failure the new marker of success? Not in my book. What does adding 3D do if you’re not going to exploit the technology?


Most cynical internet denizens will tell you that the resurgence of 3D is a mere gimmick, meant to drag more people to theaters and jack up ticket prices. (I am one of those cynical people.) Average movie-goers seem to be agreeing, with a resounding “I paid five bucks extra for this crap? I could have had nachos!” 3D has come and gone throughout film history, and each time we come to the same general conclusion: We kinda don’t like it. Until we have some kind of full immersion films (and would they even be films at that point?) we’ll probably never be satisfied. When 3D movies fell apart the first time, Hollywood just went back to doing what they had been doing before the 3D boom: Trying to make good movies. One man was not satisfied, though. William Castle, director and producer of ridiculous B-movies, had a vision. He wanted to make every single one of his films into a spectacle event (much to the annoyance of theaters that booked his movies) that drew the masses to the cinema for the experience. Here are six of his most notorious gimmicks.

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