Leave it to Fight Club and Choke writer Chuck Palahniuk to come up with a marketing campaign for his upcoming book that involves fake 70s porn trailers. Yes, that’s right, fake 70s porn trailers.
The book is to be called “Snuff”, and it is currently available for pre-order on Amazon.com. It follows the story of a young porn priestess who takes on 600 dudes, all at once. Seriously. Here is the official synopsis from Palahniuk’s official site:
“Six hundred dudes. One porn queen. A world record for the ages. A must-have movie for every discerning collector of things erotic.”
Cassie Wright, porn priestess, intends to cap her legendary career by breaking the world record for serial fornication. On camera. With six hundred men. SNUFF unfolds from the perspectives of Mr. 72, Mr. 137, and Mr. 600, who await their turn on camera in a very crowded green room. This wild, lethally funny, and thoroughly researched novel brings the huge yet underacknowledged presence of pornography in contemporary life into the realm of literary fiction at last. Who else but Chuck Palahniuk would dare do such a thing? Who else could do it so well, so unflinchingly, and with such an incendiary (you might say) climax?
Knowing this, is there any reason to believe that you won’t buy this book right away? And just in case you needed more, here is the first fake movie trailer to help support the book, for Cassie Wright’s film “The Wizard of Ass”:
As Palahniuk’s site explains, this may be the first but it certainly won’t be the last. Upcoming Cassie Wright trailers include “Chitty Chitty Gang Bang” and “The Twilight Bone”. As well, there are more sexy videos that can be found at: www.myspace.com/cassiewrightlives.
I don’t know about you, but this is impressive viral marketing, especially for a book. Then again, this is Chuck Palahiuk that we are talking about here — the man is awesome. And speaking of Palahniuk, his most recent book-to-film adaptation is Choke, which Fox Searchlight is releasing on August 1. I would recommend checking out my Choke review from Sundance, as well — it was quite a lot of fun, in a very devious way.