rr-17again

Well, the box office numbers are in, and it’s not that big a surprise for a lot of people this weekend as that Zac Efron movie 17 Again finished on top of the charts with $24 million, basically what was expected.

And I know, already, this isn’t High School Musical he was in, and so he wasn’t doing his usual amount of singing or dancing in this movie. But I had to write a headline, so I came up with “Zac Efron dances to top of box office”. Hey, I had to come up with something.

Actually, it’s kind of sick how many news reports credit Efron for this movie’s victory. So many news stories I read say it was Efron who led 17 Again to first place. “Efron wins at the box office!” You get the idea. Well, maybe he did, but as I say, this movie only made $24 million. None of the other movies put up much of a box office challenge; in fact, quite a few of them underperformed. So I wouldn’t get too carried away about Zac Efron’s supposed box office appeal just yet. Wait a few more movies for the real verdict to come in on Efron.

State of Play came in at $14 million and Monsters vs. Aliens snuck past the sinking Hannah Montana into third. No major shocks there.

As for Crank: High Voltage, it got electrocuted at the theaters. It only made $6.5 million, and while a lot of people didn’t expect a big hit they sure didn’t expect a showing this bad. I guess the appeal of the Crank movies is limited to its die-hard supporters and hardly anyone else.

And Observe and Report continues to sink to the ocean depths to $4 million, which I am sure will be delightful news to plenty of people who read this website. That’s a 63 percent drop from last weekend — a really embarrassing performance to say the least. I believe bad word of mouth is continuing to spread, but you also have to believe all the news stories about that “date rape” scene didn’t help one bit. This isn’t the kind of thing that will spur the “date” crowd to see your movie. Do you think a lot of guys dared ask their girlfriends out to see Observe and Report after hearing those news stories? Not bloody likely, and you wouldn’t blame them.

Overall, the numbers may not look so great, but that’s only in comparison to these weekends earlier this year when we saw some really good numbers come in for some movies. Apparently these are still pretty good compared to years past at this same time. We basically got a typical April showing from these movies with generally modest numbers, so I wouldn’t go off having a panic attack about it.

This weekend’s best per theater average belongs to Every Little Step, which averaged $9,075 for an overall haul of $72,600.

The numbers:

  1. 17 Again – $24,065,000
  2. State of Play – $14,099,000
  3. Monsters vs. Aliens – $12,900,000
  4. Hannah Montana The Movie – $12,666,000
  5. Fast and Furious – $12,290,000
  6. Crank: High Voltage – $6,510,000
  7. Observe and Report – $4,055,000
  8. Knowing – $3,478,000
  9. I Love You, Man – $3,370,000
  10. The Haunting in Connecticut – $3,150,000

That is it for this weekend. Stay tuned next week when we come up with more predictions here at The Reject Report.


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