Up until this point Lionsgate’s handling of Adam Wingard‘s You’re Next has been a lesson in how not to market a movie. Its 2011 festival premieres (at TIFF and Fantastic Fest) led to near unanimous raves to which Lionsgate responded with… two years of inexplicable silence. While the studio was being quiet though the relative handful of festival fans were busy pumping up the film at every opportunity. No film could live up to this degree of hype, and having seen the movie a couple weeks ago I can confirm that this is no exception.
But You’re Next is still a damn good movie that deserves to find an audience.
Happily, Lionsgate isn’t resting on that early buzz in the build up to the film’s August 23rd release. They’ve just released their first trailer, and it is pretty goddamn sweet. It doesn’t try to convey how truly funny the movie is (and seriously, the movie is hilarious), but it’s slickly cut and perfectly suited to get asses in seats on opening weekend.
Check out the spectacular trailer for You’re Next below.
I really liked the movie, but I love this trailer. Lou Reed’s “Perfect Day” sets a fantastic tone and is a great audio backdrop to the action onscreen.
The film follows a family gathering of sorts featuring a couple and their four grown children (and significant others) who come together for a casual weekend only to be terrorized by mask-wearing home invaders. What begins as a slaughter takes a surprising turn for the bad guys when one of the guests turns out to be equally capable in the killing department. The eclectic cast includes A.J. Bowen, Barbara Crampton, Joe Swanberg, Sharni Vinson and Ti West.
As mentioned above, the movie is extremely funny with the laughs and action complementing each other really well. It may not be the horror perfection claimed by early hyperbole, but it is a damn fine time at the movies that fans of fun should most definitely not miss.
You’re Next invades theaters on August 23rd, 2013.