Remember Kick-Ass? The movie that set the internet ablaze with vulgarity, violence and a delicious disregard for appeasing mainstream audiences (a disregard that ultimately cost is dearly at the box office). It hit theaters in April and promptly fizzled out thanks to an underwhelming marketing effort and content deemed too hard for the moms and dads of America. That doesn’t mean it wasn’t a good movie — it was great — it’s just a sad story.
The next step in the story of Kick-Ass, and where it’s most likely to earn most of its success, is on DVD and Blu-ray. Fans can finally pick it up, pass it around, show it to their kids and whatever else gets the word out on one of the more fun cinematic experiences of 2010 thus far. Courtesy of MTV, we now have all of the necessary details to prepare you for the upcoming release. I’ve organized them into a series of factoids that highlight the important features.
The DVD and Blu-ray hit stores on August 3
This is perhaps the most important fact about this release. It hits the first week of August, just before Scott Pilgrim vs. the World heads into theaters. This is perhaps a sign of an oncoming oasis of geek nirvana. It could also just be a coincidence. I like to over-think the cosmic significance.
The Blu-ray also includes a copy on DVD
Whether you are currently invested in the Blu-ray revolution or planning on doing so in the future, you’ll likely want to pick up the Blu version of this release. The Blu release will be a three disc set. That’s one for Blu-ray, one for DVD and a third for Digital Copy. That means you get Kick-Ass on your television, in your car, on your iPad. Wherever the hell you want to have it.
Ass-Kicking Bonus View Mode
The Blu-ray will exclusively feature this: “Synchronous with the feature film, this innovative multi-media presentation incorporates video and audio commentary, behind-the-scenes clips and illustrative graphics with Co-Writer/Producer/Director Matthew Vaughn, plus cast and crew providing an all-access perspective on Kick-Ass.” That’s cool.
“A New Kind of Superhero: The Making of Kick-Ass”
The second Blu-ray only feature is a documentary about the making of Kick-Ass. Sadly, we don’t know yet whether this will be feature length or not, but we can always hope.
The DVD release is probably a lame duck
While the Blu-ray release has several features that could make for a fun supplemental experience, the standalone DVD release is bare bones. It will have a Matthew Vaughn audio commentary track, a featurette about adapting the comic, some additional artwork and a “marketing archive,” which will only serve as a reminder for how poorly Lionsgate executed the theatrical release.
Chloe Moretz is still the star
MTV also debuted a first look clip from some of the behind the scenes. And yes, Chloe Moretz (Hit Girl) is the focus, as well she should be.