I’m not a big fan of movies, but I do love some good old fashioned web-based movie marketing — it’s what keeps me in this business. Alright, that is a lie — I love movies, too. And one movie that I am looking forward to later this summer is Get Smart, the big screen adaptation of the extremely popular 1960s television series. In this version, Steve Carell fills the shoes of the great Don Adams as Maxwell Smart, an oblivious but resourceful agent for a secret government agency named Control, which is headed up by the Chief, played by Alan Arkin. Along with his sexy new partner Agent 99, played by Anne Hathaway, Smart sets out on a mission to take down the evil empire organization Kaos, led by Terrence Stamp — yes, THE Terrence Stamp. It is a film based on a TV series that was a lot of fun, and based on the trailers that I’ve seen thus far, it looks like the movie, which is directed by Tommy Boy director Peter Segal, follows suit.
Last night, our friends at Warner Brothers dropped us a line to let us know that the film’s official website has recently been updated. Like a good little soldier, I headed over to it and browsed around a little bit, scoping things out so that I can report back with some useful information for all of you. And while I am unsure as to whether or not anything I ever say is useful, I did have a little fun on the site. Like I said before, I have a soft spot for good online movie marketing.
The official site, GetSmartMovie.com now has a neat little thing where you are forced to choose between the Kaos and Control. Choosing a side gets you into another room, where you can find all your standard movie website stuff, including cast and story info, the trailer and a lot of links that say “Coming Soon”.
WB has also has launched a little game — well, I guess you would call it a game — over on ControlVersusKaos.com where you can log in and create your own agent for either Kaos or Control. I have not yet been able to figure out what it is all about, but I created a little kung fu karate chopping avatar anyway (pictured above). If you head over to the site and search “Reject” in the little box that says Find An Agent, you will get a face full of my digital offspring.
As well, the official site has been updated with some downloads, including some AIM icons, the HD version of the trailer and some desktop wallpapers, a few of which can be seen above. There are some that feature The Rock, Alan Arkin, Steve Carell and Anne Hathaway, and even one that features Heroes’ Masi Oka and Nate Torrence and Bruce and Lloyd, two characters that will also appear in a straight-to-DVD spinoff called Get Smart’s Bruce and Llyod Out of Control. That hits DVD shelves on July 1, 2008.
As for the real Get Smart movie, that hits theaters on June 20, 2008. For me, this is the movie that the Austin Powers movies wished they were. On top of that, if you watch the most recent trailer, you will catch Anne Hathaway in her undies and The Rock stapling a sheet of paper to David Koechner’s head — nothing wrong there.