An awesome reader named JJ sent over a link to this video earlier today which was posted on the website of 42 Entertainment, the company responsible for the ridiculously successful “Why So Serious” alternate reality game that led up to the release of last year’s highest grossing film, The Dark Knight. Of course his reason for sending this over is that at the 3:35 mark of the video, this very website shows up. Yes, that’s right folks — Film School Rejects. Represent.

What I find most interesting is yet another opportunity to bask in the awesome scale of this ARG-based marketing campaign. When combined with the similar marketing tactics employed by Paramount Pictures and friends in the run up to the release of Cloverfield in January, The Dark Knight’s campaign has ushered in a new era of interactive, highly targeting marketing that can easily drum up tons of advanced buzz. Lest we forget that The Dark Knight made a few dollars at the box office. It can’t all be attributed to this campaign, but when you get 10 million people to participate in a big online game, that certainly helps.

Check out the video below and see a list of all the TDK marketing sites over at Alternate Reality Branding.

Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3