In an increasingly technology obsessed world, some people aren’t willing to put their gadgets down long enough to watch a movie. Or heck, even have a conversation with another human being. You’ve seen it happen a million times. Somebody refuses to turn off their cell phone in a theater despite the on screen warnings before the feature. Someone you’re trying to talk to at work won’t look up from their Facebook page long enough to give you their full attention. The President cancels a press conference because he’s playing Angry Birds. Okay, so that last one might be speculation, but this type of behavior is a real problem we’re facing.
Well Warner Bros. isn’t letting it get in the way of their efforts to distribute films. Not too long ago they became the first company to distribute films as iOS apps, and now they have made a deal to stream their films through Facebook. The first app versions of films they created were Inception and The Dark Knight. The launching of Facebook streaming begins with just The Dark Knight. Before they’re done with you, Warner Bros. is going to make sure you’ve watched that film on every screen you own.
The details of the deal are simple. You just go to the film’s Facebook Fan Page and toss them a few shekels to watch the movie. It’s going to cost you $3 to rent a movie, or if you’ve already got money stored away on your Facebook account, it will deduct you of 30 Facebook credits. I’m not going to lie; it was reading the Warner Bros. press release just now where I learned of the existence of Facebook credits. How long before they replace everything as the one world currency? Hopefully soon: that puts me one step closer to jacking my brain into the Internet and having a flying car. With Facebook, soon paper money might feel as antiquated as carrying around a book or a CD, and clicking over to another website to stream a film will seem like the efforts of a caveman. In the future, all restaurants are Taco Bell.
But anyways, some details on Facebook streaming: The movie launches in a Facebook app. You have the ability to watch the film full screen, but there is also the option of watching it while maintaining full Facebook functionality. Does this mean that director commentary tracks might soon be replaced by directors live blogging while watching their movies? Only in my nightmares. Once you access a film you have 48 hours to watch it. This very well might inspire another Harold and Kumar sequel, wherein their stash goes missing and they have to score another one before their Facebook rental expires so that they can watch Friday the 13th 3D while high. No need to pay me for the idea New Line, that one’s free.