Coming off the heels of box office news that Pirates of the Caribbean: On Stranger Tides made more money in its standard showings than in its 3D showings, and a weekend in which the big 3D family release Kung-Fu Panda 2 opened softer than analysts were predicting, comes comments from Tim Burton regarding his upcoming films, and whether they will use 3D. As you might remember, Burton’s last film, Alice in Wonderland, used the oft derided 3D post conversion method and became one of the poster children for film’s that didn’t present well crafted 3D effects at all, but still charged the extra money for the ticket. When asked about 3D plans for his upcoming big screen adaptation of the vampire soap opera Dark Shadows, Burton said, “I have no plans for that.”
But Burton hasn’t seen the light and gone over to the side of the anti-3D crowd or anything. And he’s not going on record as admitting that the 3D work on Alice in Wonderland was shoddy and rushed. He just doesn’t feel that the effect is right for every project. He continues, “I loved doing Alice in 3D. Frankenweenie, gonna do that in 3D. There’s people like, ‘Everything’s gonna be in 3D,’ or ‘I hate 3D!’ I think people should have a choice. I don’t think it should be forced on anybody. At the same time, it’s great, some of it. It’s like ‘Yes or no!? 3D! Yes or no?!’ It’s like, well, you know, come on, whatever, some yes, some no.” As much as I’ve been disappointed by a lot of recent 3D experiences, and as much as having at least half the screenings of recent films being taken up by more expensive 3D showings annoys me, I think this is a more rational response to the current situation that trying to burn 3D films at the stake. Having a huge, visually showy film like an Avatar be released in 3D once or twice a year would be fun. It’s when nearly every film that comes out is being presented in 3D for no reason other than the studios want to rake in more money that the format becomes a problem. The public seems to be ready to stop paying for 3D, so I hope more filmmakers start taking Burton’s approach of only using it when they feel it’s appropriate. That would be a reasonable solution for everybody.
Source: The Wrap