A lot of people make fun of Adam Sandler for choosing his projects based on whether or not their filming would make for a good vacation for him and his friends. He picks a story set in an exotic local, shoehorns a bunch of product placement into the script to make sure everything gets paid for, casts his buddies in all of the supporting roles, and then they go hang out. It’s not a bad scam.

And if the trailers we’ve been getting for This is the End are any indication, it’s a scam that the next generation of comedic actors have finally gotten hip to.

This movie was written by Seth Rogen and Evan Goldberg, directed by Seth Rogen and Evan Goldberg, and it’s starring all of Seth Rogen and Evan Goldberg’s friends. They haven’t quite got the exotic local thing down yet, but they’ve taken Sandler’s lazy tendency to play characters like himself in every movie to the next level by actually just playing themselves, so they’ve got one up on him in that respect. That’s some lack of effort for you. And, unless that big discussion about Milky Ways that happens in this new red band trailer is just a random riff that somehow found its way into the movie, it looks like all of their cheesy special effects are going to be paid for by Mars, Incorporated.

Of course, Sandler’s movies get made fun of because they look lazy and they’re not funny. Make a funny movie and nobody is really going to pick on you for using it as an excuse to hang out with your friends and let them slap Rihanna on the ass. Do you think This is the End is going to have enough laughs in it to get a pass from people? Or is the whole concept of the film just too vain and inside baseball to not be off-putting  Check out the new trailer and let us know in the comments.

This is the End opens on June 12th. [Machinima]

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