The Reject Report: The Tooth Fairy Arrives, Raises Eyebrow at Avatar

Well, we have another competitive weekend ahead at the box office and the obvious question is this: will Avatar take a sixth amazing weekend in a row at the top of the weekend box office, or can it somehow be stopped — maybe by The Rock?

That’s right Tooth Fairy is one of three new movies rolling out in wide release — the others are Legion (2010) and Extraordinary Measures. Whether any of them can topple Avatar remains to be seen, although the movie clearly seems to be slowing down at the box office this week in spite of its impressive Golden Globe win. On Wednesday it made $3.7 million, so its pace is definitely slowing down. Still, its domestic haul should be past The Dark Knight this weekend and put it in prime position to possibly win the all-time domestic box office title over Titanic.

On to the new movies, starting with Extraordinary Measures, starring Harrison Ford, Brendan Fraser and Keri Russell. It’s the story of the Crowley family’s fight to save their two children from life-threatening Pompe disease.

I don’t know if this kind of subject matter is going to bring out the masses. This sounds like a $9 million movie to me.

Next is Legion, a horror flick starring Paul Bettany, Lucas Black and Tyrese Gibson. Bettany plays an archangel who falls to earth in order to save mankind — after God decides He’s fed up with Earth and decides to bring on the Apocalypse.

This is in about as many locations as Extraordinary Measures — about 2,500 — but I think it out to do a bit better and attract a few horror fans and the usual end-of-the-world movie fans who have made hits out of many recent apocalyptic and religious-themed movies. I predict $14 million.

Finally, we have Tooth Fairy, starring Dwayne “The Rock” Johnson as a hockey player who, in penance for his on-ice misdeeds, is turned into the Tooth Fairy.

It’s in about 3,300 theaters so it ought to do a lot of business, the most of any of the new movies this weekend. Here’s the problem, though: the reviews are TERRIBLE. Rotten Tomatoes had this at 11 percent! This really does look like possibly the lamest “Rock” movie yet. But it will find a way to make it to $24 million; that’s my fearless prediction.

Which means one thing — Avatar is going to hang on to first place for yet another week. I am predicting $31 million for the blue folks from Pandora. My prediction for the weekend:

  1. Avatar $31 million
  2. Tooth Fairy $24 million
  3. The Book of Eli $19 million
  4. Legion $14 million
  5. The Lovely Bones $10 million
  6. Extraordinary Measures $9 million
  7. Alvin and the Chipmunks: The Squeakquel $7 million
  8. Sherlock Holmes $6.5 million
  9. It’s Complicated $5.5 million
  10. The Spy Next Door $4.7 million

That’s it for now! Back with the final box office totals this weekend here at the Reject Report!

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