Alice in Wonderland

Welcome to another 3-D edition of The Reject Report, where we take a look at the box office prospects for this big Oscar weekend. And with the Academy Awards on the minds of a lot of people you would think there will be a lot of people showing up at the theaters. This weekend we have two new wide releases in Top Ten contention: Brooklyn’s Finest, and of course Alice in Wonderland in 3-D, directed by Tim Burton.

We’ll begin with Brooklyn’s Finest, a gritty action feature from director Antoine Fuqua starring Don Cheadle, Richard Gere, Ethan Hawke and Wesley Snipes. The story revolves around three different Brooklyn cops with three different backgrounds, all of whom end up at the same dangerous scene.

We have not seen a heck of a lot of gritty crime movies at the theaters during the past few months ,though we have seen the recent revival of the buddy-action movie in Cop Out. These just don’t seem to show up as often as they used to. Whether there’s an appetite for this one remains to be seen. I think this will do some business, but not an enormous amount, given it is only rolling out in just under 2,000 locations. I am predicting a modest $11 million.

Watch the Brooklyn’s Finest trailer:

Next up from Walt Disney Pictures is Alice in Wonderland, featuring the performances of Mia Wasikowska, Johnny Depp, Matt Lucas, Michael Sheen, Helena Bonham Carter and other favorites. In this one, a 19-year old Alice returns to the fantasy world she encountered as a young girl.

Alice is being shown in almost 3,800 domestic locations and, importantly, has booted out Avatar from plenty of IMAX and 3-D locations. So this is going to be a really big drop-off weekend for Avatar, down to around $8 million.

Watch the Alice in Wonderland trailer:

Alice, though, is going to go through the roof. It’s going to benefit from plenty of locations and those high 3-D ticket prices, so expect a cool $72 million opening this weekend for the most anticipated movie of the year so far.

The likely finish:

  1. Alice in Wonderland $72 million
  2. Shutter Island $12.5 million
  3. Brooklyn’s Finest $11 million
  4. Cop Out $9 million
  5. Avatar $8 million
  6. The Crazies $7.8 million
  7. Percy Jackson and the Olympians: The Lightning Thief $6 million
  8. Valentine’s Day $4.5 million
  9. Dear John $3 million
  10. The Wolfman $2 million

That is it for now! See you later this weekend as we find out the fate of Alice here at the Reject Report!


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