The Reject Report: It’s looking ‘Superbad’ at the Box Office


It’s time for another edition of The Reject Report. I dunno whether this is the last official week of the summer movie season, or whether it was last week with Rush Hour 3. Whatever. I’m not prepared to call it a summer until Superbad comes out. Same for that Nicole Kidman flick The Invasion, which is a remake of Invasion of the Body Snatchers. Once these two movies are rolled out, then yes— it’s the end of summer for me.

Anyhow, here’s a preview of what is in store at the box office this weekend:


Getting the biggest rollout is Superbad, from Columbia Pictures (as everyone who has seen their retro Seventies trailer knows by now). This is produced by Judd Apatow (of Knocked Up fame), and written by Seth Rogen (ditto). It rolls out in 2,948 theaters this weekend.

The flick stars Jonah Hill and Michael Cera as high-school buddies. Both must come to grips with a future apart from one another when they go to different colleges. In the meantime, they want one last chance to score the girl of their dreams. This movie looks crude and raunchy but I think it’s going to do good business. I say $30 million, which is sort of the same range as these other raunchy Apatow flicks (ie. The 40 Year Old Virgin).


The Invasion is a sci-fi thriller that is already best known to most movie fans as the flick that almost got Nicole Kidman killed. Okay, maybe I’m overstating things just a bit. But everyone knows that Nicole was injured in a freak auto accident involving a Jaguar while shooting went on for this movie. She ended up in the hospital, but she’s OK now. The Invasion also stars Bond— James Bond (Daniel Craig).

In this movie the Space Shuttle crashes and an extra-terrestrial disease emerges from the wreckage to wreak havoc on people. Whether this movie will wreak havoc at the box office is another story. I have heard all kinds of reports about preview audiences hating this movie, and how all kinds of revisions had to be made to it. I think this could be a flop waiting to happen. Still, it rolls out in 2,776 theaters. That’s a lot of theaters, but they could all end up being empty theaters.

Am I the only one left who still likes Nicole Kidman? Sort of like I’m the one guy left who still likes Chris Tucker and Jackie Chan. Though I didn’t like their Rush Hour 3 movie. Still, I think $14 million is a good guess for The Invasion.


The Last Legion rolls out in 2,002 movie houses as well. This a historical fantasy epic about Romulus Augustus and the events leading to the collapse of the Western Roman Empire. The movie stars Colin Firth, Aishwarya Rai and Sir Ben Kingsley among the cast. The only question I have is: does this movie beat The Invasion at the box office? Probably not, but it’s worth thinking about. I mean really, that Invasion movie scares the wits out of me, and I’m only talking about the box office!!

Anyway, I say $7 million for The Last Legion.

So here are my predictions for how the weekend will unfold.

Release Studio Predicted Gross
Superbad Columbia $30,000,000
Rush Hour 3 New Line $24,000,000
The Bourne Ultimatum Universal $17,000,000
The Invasion Warner Bros. $14,000,000
The Last Legion Weinstein $7,000,000
The Simpsons Movies Fox $5,500,000
Stardust Paramount $4,500,000
Underdog Disney $3,700,000
Hairspray New Line $3,400,000
I Now Pronounce You Chuck and Larry Universal $3,000,000

Back to survey the damages from this weekend on Sunday! At that point I’d definitely say it’s time to wrap up the summer movie season because, well, Mr. Bean is back in theaters next week. Ugh!

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