Well, it makes it really easy to do a Reject Report column when only one new movie rolls out in wide release. It’s called Couples Retreat and it is the movie we will preview in this week’s box office report.
First, though, I want to talk about a movie that is still in limited release right now. It’s called Paranormal Activity and it has been a sensation everywhere it has been playing so far. It has been selling out midnight screenings and has already grossed a little over $1 million. Just on Wednesday night alone it grossed $100,000 in 33 locations, putting it ahead of flicks such as Jennifer’s Body, All About Steve and other movies. This weekend the movie rolls out in 44 cities in 159 locations and if the sellouts continue and the buzz continues for this movie it has a shot at a real wide release very soon. Already this movie is being compared to The Blair Witch Project in terms of the hype and excitement it has generated. Right now Paramount is saying that if they get a million demands for screenings, they will release the movie wide across the country. Last I checked it was at over 767,00 demands, so don’t be surprised one bit if the wide release for this flick comes sooner rather than later — and don’t be surprised if this movie becomes a big box-office hit.
You heard it here. I like to be ahead of the curve here at the Reject Report, and unfortunately I was a little late to the game in picking up on the phenomenon of this movie, but watch for Paranormal Activity to make some noise this weekend. I think it may just sneak its way into the top ten.
Watch the Paranormal Activity trailer:
Now onto Couples Retreat which is the big Vince Vaughn-Jon Favreau re-teaming from the movie Swingers. The cast also features Faizon Love, Jason Bateman, Kristin Davis, Kristen Bell, Malin Akerman, Kali Hawk, Jean Reno and Peter Serafinowicz. The flick is about four couples who go on a Couples Retreat on a tropical island Eden, a “Disneyland for Adults”, to try and spice up their relationships.
You’d think looking at the trailer that this would be a fun, sexy romp and a great date movie. It also has a captive audience because, heck, it’s the only new movie in wide release. Now, here’s the bad news. Apparently it sucks. I was over at Rotten Tomatoes and the critics are retreating out of the theaters en masse, giving this turd an 8 percent rating as of Thursday night.
Watch the Couples Retreat trailer:
Wow, that’s awful! I guess we’re overdue for one of these things, though. We’ve had a great run lately with a string of top-notch movies at the box office — Zombieland, Cloudy with a Chance of Meatballs and a few others — so we are overdue for a big stinkaroo sooner rather than later. I actually think that this movie might just create some really bad buzz and that will depress the box office, so a movie that might otherwise have gotten up to $26 or $27 million will only do something in the range of $21 million.
So that is my prediction: $21 mil for Couples Retreat. Enough for first place, but nothing spectacular.
As for the order of finish for the next three days of this Columbus Day weekend, here is what I see happening:
- Couples Retreat $21 million
- Zombieland $15 million
- Cloudy with a Chance of Meatballs $11.5 million
- Toy Story/Toy Story 2 $8.5 million
- The Invention of Lying $4.5 million
- Surrogates $4 million
- Capitalism: A Love Story $3 million
- Whip It $2.8 million
- Fame $2.3 million
- Paranormal Activity $2.2 million
There, I said it — Paranormal Activity sneaks into the top ten, and get ready for big things for this movie to start happening at the box office. That’s all for this edition. Stay tuned later this weekend as we give you the rundown of what went down at the box office, right here at the Reject Report!