Well, you might say that we’re all “Fired Up” about this weekend’s movies at The Reject Report. Uh, no. Actually, this looks to be a down week, with only two new major wide releases served up by the folks from Maxim and, ahem, Tyler Perry.
What do you expect? This is February, and this is traditionally the down portion of the movie calendar. Everyone is hoping everyone will stay in and watch the Oscars on Sunday night — that’s why we don’t have all that exciting a weekend coming our way at the theaters. Or maybe there is no reason — maybe the studios are simply waiting for the summer to arrive so they can release their big hits. At any rate, we’re going to go ahead and preview both these new flicks and get these out of the way, starting with Fired Up.
Fired Up! is the first movie under the banner of both Screen Gems and Maxim. That’s right, the “beer-and-babes” folks are behind this movie about dudes who want to be cheerleaders. In this flick, two horny guys decide to meet girls by enrolling in cheerleading camp.
I dunno what’s lamer: the fact that this movie is about dudes trying to become cheerleaders, or the fact that there are dudes out there who actually ARE cheerleaders. Think about it. The other piece of bad news is that this flick is PG-13. Some people out there say this flick will be funny. I hope so, but I don’t see this one coughing up much business at all, to be honest with you. It’s only on 1,800 screens, so I only see it doing $9 million and fading away really quietly.
Now onto the latest hit served up by Tyler Perry, entitled Tyler Perry’s Madea Goes to Jail. Perry writes, directs and stars as three characters in this one. The lead, Madea, is played by Perry himself and has been a familiar character in a lot of Tyler Perry movies before this one, including Diary of a Mad Black Woman, Madea’s Family Reunion and last year’s Meet the Browns. In this flick, Madea goes to jail. I think the title pretty much sums up what to expect.
The moment I looked at the title of the movie I automatically thought “$20 million.” Heck, that seems to be the opening haul of all of Tyler Perry’s movies, it seems. They can be counted on to bring in a haul of $20 million on opening weekend, usually from African-American audiences. Whether the flick will get any other audiences to show up for it remains to be seen. Tyler Perry seems to have his fans and they will show up for his movies again and again, but it’s more a cult following than anything else. So that is my prediction: $20 million for Madea Goes to Jail, which rolls out on over 2,000 screens.
So that puts me in an odd spot when predicting what will happen at the box office this weekend. We’re going to have a lot of holdovers from last weekend including the successful Friday the 13th. It won’t make as much money as last week – it made over $43 million during the 4-day President’s Day weekend. But the question is whether the drop will be more than 50 percent. Usually these horror movies are known for opening big and then dropping like a stone at the box office, but a lot of flicks in recent weeks have been holding their own and have not taken such steep drops.
Oh darn it, I have to go with Tyler Perry. I am just too nervous that mad-slasher Jason will be all played out with the public. My prediction:
- Tyler Perry’s Madea Goes to Jail $20 million
- Friday the 13th $19 million
- He’s Just Not That Into You $13 million
- Taken $12.5 million
- Coraline $10 million
- Fired Up! $9 million
- Confessions of a Shopaholic $8.5 million
- Paul Blart: Mall Cop $7 million
- Slumdog Millionaire $6.7 million
- The International $6 million
So those are my predictions. Forgive me but — I’m just not that into it this week. Pardon the pun folks.
Back at weekend’s end to see if Madea escapes box-office jail here at the Reject Report.