The Reject Report: Avatar Steamrolls Into the New Year

Welcome to the first Reject Report of 2010 and the question this week is: will Avatar be stopped? Or maybe the question is “can it be stopped?” because I don’t know if it’s possible right now. Maybe in a week or two or three, but not this weekend.

Just like what happened with Titanic, Avatar is starting to do some serious business at the box office and seems set to keep on dominating the weekend at the box office, not just this week but in future weeks as well. We all know one thing: there is no new competition out there to challenge Avatar at the moment. On Wednesday a foreign film, The White Ribbon, rolled out in limited release. Next week Daybreakers, Youth in Revolt and Leap Year come out, and they don’t appear to pose too much of a threat, either.

The only movies out there that can possibly top Avatar right now are still Sherlock Holmes and Alvin and the Chipmunks: The Squeakquel, but neither movie has been able to do much past their opening day successes. All week, both movies have been losing by wide margins. On Monday Avatar won with a massive haul of $19 million to about $12 million for Alvin. That’s on a Monday, people. Tuesday and Wednesday saw hauls of $18 million, each. I say Avatar is going to be set to gain strength again on the weekend and end up with somewhere in the neighborhood of $60 million.

As for Alvin, I see a second-place finish in store for that movie, just ahead of Sherlock Holmes, with a haul of $42 million to $40 million, mainly because Alvin has been topping Sherlock through this week. I just don’t see either one ending up in first place.

The coast seems clear for Avatar to claim the number two spot for all 2009 releases by the end of the weekend, with only Transformers: Revenge of the Fallen ahead of it. And the way this flick has been making money, I think first place for 2009 releases is well within its sights right now. James Cameron really isn’t too far away from once again crowning himself Box Office King of the World, at this rate.

So the likely weekend finish, as I see it, is:

  1. Avatar $60 million
  2. Alvin and the Chipmunks: The Squeakquel $42 million
  3. Sherlock Holmes $40 million
  4. It’s Complicated $18 million
  5. The Blind Side $10 million
  6. Up in the Air $9.5 million
  7. The Princess and the Frog $7 million
  8. Nine $4 million
  9. Invictus $3.6 million
  10. Did You Hear About the Morgans? $3.3 million

Stay tuned for box office results this weekend and also watch out for my 2009 Box Office Year in Review, coming soon here at the Reject Report!

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