Welcome to another record busting Reject Report! Yes, that’s right, this week moviegoers set the record for the biggest box office year ever at the movies — already past 9.68 billion — and this weekend is bound to see an increase in that total as two new movies go wide this weekend: Invictus and The Princess and the Frog. And we are just one weekend away from the rollout of James Cameron’s long-awaited masterpiece Avatar, and Sherlock Holmes and the Alvin and the Chipmunks “squeakwell” are also coming, so there is still the prospect of even more records to be set before this year is out.
The first movie to preview is Invictus, directed by Oscar-winner Clint Eastwood. This stars Morgan Freeman and Matt Damon in a story about the South African rugby team that went on to win the 1995 World Cup of Rugby – and how the new President Nelson Mandela used the team’s quest for glory to unite post-apartheid South Africa.
This movie, shot in South Africa, looks to me like one which will do stronger business abroad than in North America — and it looks to be one of those movies that might not have such a monster opening but do good business over a stretch of weeks. My feeling is this one will make it to $18 million for the weekend. But I wouldn’t be surprised if it does even better – never underestimate the power of the Eastwood brand at the box office.
Watch the Invictus trailer below:
The other movie to open wide this weekend is Disney’s The Princess and the Frog, which has been in limited release for some time. Set in New Orleans and based loosely on E.D. Baker’s novel “The Frog Princess”, it’s about this prince who turns into a frog, who then mistakes this girl for a princess, has her kiss him, and she turns into a frog, too.
This is a rare foray by Disney back to its traditional 2D animation style and so far it’s been getting a lot of attention and good notices. My guess is that there is going to be a lot of interest in this one and I see The Princess and the Frog winning the weekend fairly comfortably, and I am guessing with a haul of $30 million.
Watch The Princess and the Frog trailer below:
So here is how I see the weekend unfolding
- The Princess and the Frog $30 million
- Invictus $18 million
- The Blind Side $15 million
- The Twilight Saga: New Moon $9 million
- Disney’s A Christmas Carol $6 million
- Brothers $5.5 million
- Old Dogs $4 million
- 2012 $3.7 million
- Armored $3.3 million
- Ninja Assassin $2.6 million
I know, I know, kind of a boring weekend ahead. Well, that’s life, but December is bound to be a big month and I think this weekend is just the start. That is it for now! See you this weekend when we see who makes a princely ransom at theaters again here at the Reject Report.