trailer lords of salem

Rob Zombie‘s four previous features have left audiences divided between those who find them dull in their barrage of uninteresting, poorly acted, white trash characters meeting bloody and blunt endings and those who, well, are wrong.

I kid!

His latest film, The Lords of Salem, hits theaters in April and was just announced today as one of the Midnighters premiering at next month’s SXSW film fest. The story follows a woman (Sheri Moon Zombie) with bad hair and worse fashion sense who gets caught up in supernatural events occurring in modern-day Salem, MA. Ghosts, demons, cults and more slowly envelope her world until only darkness remains. Check out the trailer after the break.

Well, it doesn’t look terrible.

It plays like a riff on Rosemary’s Baby and the third act of Paranormal Activity 3, but I do like the seeming variety of threats that Heidi is facing from psychotic humans to unnatural happenings… that’s probably the best bet the thing has at actually being scary. As for Moon herself, while I’m a sucker for women in glasses that appeal is negated by the ratty hairdo. Here’s hoping she’s taken some acting classes since her last appearance on camera too.

Moon aside, the movie, at least in trailer form, looks to feature some striking visuals. Zombie has never been much of a stylist when it comes to his horror films preferring the blunt and obvious over the subtle and artistic, but some of the imagery on display here is both eye-catching and viscerally exciting.

It doesn’t really match what’s shown in the trailer all that well, but here’s the official plot synopsis for the film:

From the singular mind of horror maestro Rob Zombie comes a chilling plunge into a nightmare world where evil runs in the blood. The Lords of Salem tells the tale of Heidi (Sheri Moon Zombie), a radio station DJ living in Salem, Massachusetts, who receives a strange wooden box containing a record, a “gift from the Lords.” Heidi listens, and the bizarre sounds within the grooves immediately trigger flashbacks of the town’s violent past. Is Heidi going mad, or are the “Lords of Salem” returning for revenge on modern-day Salem?”

The Lords of Salem opens April 19th.

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