There’s something undeniably charming about The LEGO Movie. Sure, it may be a feature-length toy commercial, and the toys in question will undoubtedly engineer some vast takeover of every store on planet Earth, but who could resist our Danish building block overlords when the product they’re hawking is so clean and crisp and inviting? With stop-motion animation and a voice cast going for broke with giddy childlike enthusiasm, the directors of Cloudy With a Chance of Meatballs may have just made the greatest feature-length toy commercial ever made.

In this new theatrical trailer (or as YouTube awkwardly puts it, the “Official Main Trailer”), we’re given a greater look at the story that will string us along from LEGO set to LEGO set. Emmett (Chris Pratt) is an ordinary LEGO dude who falls into a hole and is thus mistaken to be “The Special,” a mystical hero destined to save the universe from the evil Lord Business (Will Ferrell) with the help of a love interest (Elizabeth Banks), a wise old sage (Morgan Freeman) and Batman (Will Arnett). Some of the humor in the trailer may fall a little flat, for sure. But there’s a frighteningly huge supply of talented voices in the cast including Liam Neeson, Channing Tatum, and Jonah Hill, and the animation is so endearing it’s practically a controlled substance. Who could possibly turn The LEGO Movie down?

The LEGO Movie comes together in theaters on February 7, 2014.

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