The LEGO Movie

It was only natural to respond to Warners  announcing a LEGO movie by throwing things. When they first went public with the idea in 2010, it was just another toy adaptation from a studio drooling at the success of Transformers and fighting for viability alongside a lot of other plastic-based movie pitches.

If you’re a fan of Clone High, the news of Phil Lord and Chris Miller signing on to writer and direct provided some hope. That hope grew as story details emerged, but for everyone else out there that’s still incredulous that this is anything but moronic, the trailer should melt away the rest of the cynicism.

Check it out, and enjoy Will Arnett as Batman:

It looks exactly like the big adventure Lord and Miller have promised — complete with some wise words from Morgan Freeman, the sinister threat of President Business (voiced by Will Ferrell) and a playful CGI/stop-motion looks fantastic.

The LEGO Movie is also still a giant commercial for LEGOs, but if business is going to infect filmmaking, it should at least be done with some flair and storytelling skill. Lord and Miller promise to bring that to the kid’s table here even if it’ll be weird to see product placement inside of product placement.

And it can’t be worse than Battleship, right?

The LEGO Movie hits theaters February 7, 2014.

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