‘The Hunger Games’ Launches a Viral Assault on the Internet

I’m not sure if there’s an award anywhere out there for thoroughness in marketing, but if it exists I would have to imagine the team promoting The Hunger Games has it in the bag. Back when the film was in pre-production they were sending out casting announcements seemingly every hour on the hour. It got to the point where they were releasing info on which local pizza delivery guys they were picking up to do extra work and which aspiring young nephew of a producer was coming on as a grip. Over the course of a couple of months “The Hunger Games” went from being just a series of cult novels to stoking the fire of revolution and becoming a genre movie blaze of passion sweeping across the dry planes of the World Wide Web.

And now that the film is getting closer to release, their efforts have become even more refined. Case in point, these five district posters that Lionsgate has released on the Hunger Games Facebook page. If you remember, the crux of this story is about a future world, made up of 12 districts, that holds an annual tournament where two children from each district battle to the death on a big crazy game board. In order to hammer that point home, it looks like we’re going to get a poster countdown with a seal from each and every district being released over the course of the next who knows how long.

And to support these efforts they’ve also put together a viral website called The Capitol where you can go to be assigned to one of the districts, fill out your district identification card, and probably be brainwashed by flashing, subliminal imagery. By the time this movie comes out, your grandmother is going to know what it is. You’re going to have to save her a seat at the midnight screening. I have to admit, this stuff is all pretty cool though. My favorite aspect of the books, by far, was how thorough Suzanne Collins was in her world building. This is a fun way to get people involved in everything they’ve created.

Weaned on the genre films of the 80s. Reared by the independent movement of the 90s. Earned a BA for writing stuff in the 00s. Reviews current releases at

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